What is the 'value add' provided by a Value-Added Reseller?

Rather than merely shipping boxed hardware, a true VAR adds significant value through consultative solution design, multi-vendor interoperability testing, pre-shipment custom imaging and asset tagging, physical rack cabling, on-site deployment, and ongoing post-sale warranty and lifecycle support.

How does a VAR differ from a direct manufacturer sales team?

Direct manufacturer sales reps are contractually incentivized to sell exclusively their own brand's products, regardless of whether a rival platform is better suited to your needs. A reputable VAR represents hundreds of competing manufacturers, providing objective guidance and integrating multi-vendor solutions under a single contract.

Can a VAR assist with IT hardware leasing and financing?

Yes. Major VARs maintain established partnerships with global technology leasing entities and distributor financial programs, allowing clients to bundle hardware, software licenses, and implementation services into flexible capital or operational leases.

Global Value-Added Reseller Database

Value-Added Resellers (VARs) Database & Contact List

Find Value-Added Resellers, technology resellers, IT solution providers, systems integrators, and channel partners with the ChannelDatabase global VAR database. Discover companies by location, company size, technologies, services, vendor partnerships, and business profile.

VAR Company Data Channel Decision-Makers Global Coverage Technology & Partnership Intelligence

250 Value-Added Resellers (VARs) Providers

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CDW

Chicago, IL, United States

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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SHI International

Somerset, NJ, United States

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Insight Enterprises

Chandler, AZ, United States

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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World Wide Technology

St. Louis, MO, United States

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Computacenter

Hatfield, England, United Kingdom

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Bechtle

Neckarsulm, Baden-Württemberg, Germany

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Softcat

Marlow, England, United Kingdom

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Bytes Technology Group

Leatherhead, England, United Kingdom

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Zones

Auburn, WA, United States

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Connection

Merrimack, NH, United States

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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ePlus

Herndon, VA, United States

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Presidio

New York, NY, United States

Paris, Île-de-France, France

Hardware and Software Resale, Solution Integration, Consulting

500-999 staff $100M-$500M

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Editorial Buyer Guidance

Selecting an Enterprise Value-Added Reseller (VAR)

Enterprise procurement teams should evaluate VAR partners across key commercial and technical dimensions:

Vendor Authorization Tiers & Pricing Competitiveness: Ensure the VAR holds premier partner status (e.g., Cisco Gold, Dell Titanium, HPE Platinum) granting access to top-tier deal registration discounts, manufacturer rebates, and direct engineering escalation.
Custom Staging & Configuration Capabilities: Verify that the VAR operates in-house configuration centers equipped to perform asset tagging, custom OS imaging, secure component installation, and burn-in testing prior to delivery.
Engineering Bench Strength vs. Sales Brokering: Distinguish between true engineering-led VARs employing certified presales and deployment engineers, and transactional brokerages that outsource implementation to third parties.
Lifecycle Management & ITAD Services: Evaluate the partner's post-sale offerings, including automated maintenance renewal tracking, warranty tracking, and certified secure IT asset disposition (ITAD).

Key Technologies & Vendor Platforms

Cisco Systems Dell Technologies Hewlett Packard Enterprise (HPE) Palo Alto Networks Microsoft VMware Apple Lenovo

Explore Related IT Channels

It Solution Providers → It Distributors → Software Resellers →

Frequently Asked Questions

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