Crayon

Crayon is a competitive intelligence platform based in Boston, Massachusetts, that assists B2B organizations in monitoring competitors and gaining real-time market insights. The software continuously collects and analyzes data from various digital channels to track competitor activities, including product updates, pricing changes, and strategic moves. This information is transformed into actionable insights that help sales, marketing, and product teams identify opportunities and threats in competitive markets.

Crayon offers several products, including Crayon Analyze, which uses AI to provide real-time insights and alerts; Crayon Compete, which supplies sales teams with dynamic battlecards; Crayon AI, which summarizes key insights and delivers intelligence through collaboration platforms; and Crayon Enable, which integrates competitive insights into sales tools. The platform is utilized by leading companies across various sectors, including software, HR, security, and marketing, enhancing their ability to close deals and stay ahead of the competition.